Welcome! I’m Paula.

Here to help you design and lead a life you love, on your own terms.

MY JOURNEY

Originally from Buenos Aires, Argentina, I have been living in Amsterdam since 2013, where my spiritual journey began in an unexpected way: losing all my material belongings to a house break-in. This event marked the start of a transformative path that led me to redefine my life.

For years, I felt stuck, conforming to others’ expectations. A wake-up call pushed me out of my comfort zone, reminding me that life is about cycles and reinventions. When I moved to Amsterdam, I not only lost my possessions but also the titles and labels I had attached myself to. Since then, I have worn many hats: from industrial designer to people manager, culture manager, and now a coach.

Breaking Free from Limitations

At a turning point in my corporate career, instead of taking the conventional route of pursuing an MBA, I chose to follow my heart. This led me to explore the concepts of purpose (dharma) and ikigai more deeply, realising that I had valuable insights to share, especially in supporting others through burnout.

I created a role within my organisation that allowed me to use these skills, but by 2020, life nudged me to leave the corporate world behind.

The Start of a New Chapter

This was the beginning of my solo entrepreneurial journey.

My first coaching client approached me after witnessing my transformation and simply asked, “How did you do it?”

That question sparked my passion for coaching, guiding others towards self-discovery, fulfilment, and making choices that resonate with their authentic selves. 

Philosophy and Invitation

I believe our shared purpose is to leave the world better than we found it, raising its vibration through conscious living. My work centres around Human Design, a powerful tool for self-discovery and transformation. 

Through personalised Readings and my newly launched - THE BOOK OF YOU, your personalised Blueprint report - I help you understand your unique design, strengths, and life path, empowering you to make aligned decisions and embrace your true self.

I have also launched “Nothing Changes if Nothing Changes”, an online course designed to support personal transformation at your pace, complementing the insights gained from understanding your Human Design. This course offers practical tools and insights for anyone seeking a more fulfilled life.

I invite you to explore your Human Design with me. Whether through a personalised reading or an in-depth report, let us uncover your unique blueprint and create a life that truly lights you up.

Thank you for being here. Let us step into your power and make life truly yours.

Embrace who you truly are and live in alignment with your authentic self. 
This is the key to creating a world where everyone thrives. I am here to support leaders and high performers on this transformative journey.

• Start with radical honesty and take ownership of your life. 

• Live on your terms, break free from expectations.

• Embrace your uniqueness, forge your path. 

• Recognise our shared humanity.

• Connect authentically with love

Honesty, Freedom, Humanity—a powerful mantra.
Embrace your truth, follow your path, connect

To Be Honest,
To Be Free,
To Be Human.

Honest to embrace the mess,
Free to love the beauty in the mess,
Human above it all.

  • “I found it amazing! I feel that I have received very valuable tools and it only makes me want to delve deeper into this. Thank you for explaining it in such a clear and concise way. Something that can be complex and overwhelming felt like information that my heart somehow already knew. You present it in a beautiful way, with much wisdom and dedication.”

    Cris De La Concha

  • “To Be Honest has provided a confidential platform for The Honey Pot Family in areas of exploratory self-development, self-discovery, with an infusion of high-level performance. This all translates to a better, more in tuned individual, that shows up to any venue as the absolute best version of themselves.”

    Will F - Director of Logistics & Order Management - The Honey Pot Co.

  • "Human Design helped me understand my unique value and align with my true self, transforming my career and confidence."

    Romina MB - Director

  • “Don't expect Paula to tell you what to do or how to do things; instead, anticipate that this process will allow you to gain a perspective on how you've been making decisions so far and how to reorient that vision to feel better about yourself. Discover tools to exercise daily and stay on course, or regain it when you veer off.”

    Esteban P.Business & Product Innovation - Strategy Director - Olin Group

  • “Thank you for providing us with great insights into our individual strengths & challenges, it helped me gain insights into communication styles, decision making strategies, influencing factors and many more! I truly believe it was a great approach for self-discovery which at the end will benefit our team dynamic. Having you with us was a great step towards opening up our minds and exploring new perspectives. Thanks for your authenticity and your passion!”

    Myriam C., Human Design Team Building WorkshopMerck Internal & Transformation Comms | Germany

  • "Learning about Human Design made me find and understand myself at a different level. A lot of my personality traits started making sense and I started listening to my body and myself with love and compassion . At a personal level, it made me aware and confident in my gut feeling, my thoughts and my process. Professionally, it taught me how I work best and how I should request others to approach me. Everything starts with understanding … and Human Design provides the tool to understand yourself, your emotions/reactions, your strengths and weaknesses, and your ability to understand and interact with others."

    Mechi Labanca - Strategic Leader - Celonis